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A New Jewel in Bangkok's Luxury Crown


Historic Ratchaprasong Location Welcomes Revamped Flagship Store


The prestigious Italian jeweler Bvlgari has officially unveiled its magnificently renovated boutique at the Ratchaprasong intersection in Bangkok. This grand opening marks a significant milestone for Bvlgari Thailand, reinforcing the brand's deep commitment to the Thai market and its clientele. The event transformed the luxury district into a hub of glamour and celebration.


An Exclusive Celebration of Italian Craftsmanship


The inauguration was a star

  • studded affair, attracting celebrities, high-profile socialites, and esteemed guests. The evening was dedicated to showcasing the pinnacle of Italian luxury and exquisite jewelry design. Guests experienced the brand's latest high jewelry collections and iconic accessories in an environment that reflects Bvlgari's unique Roman heritage.


  • Strategic Expansion in a Key Asian Market


    The investment in the Ratchaprasong flagship store underscores the strategic importance of Thailand within Bvlgari's global expansion plans. The location is one of Bangkok's most prime retail destinations, making it the perfect setting for the brand to engage with its discerning customers. The renovated space offers an immersive brand experience, featuring:



    • An expanded display of signature high jewelry pieces.

    • A dedicated area for watches and luxury accessories.

    • Elegant interiors that blend contemporary design with classic Roman elements.


This landmark opening solidifies Bvlgari's powerful presence in Southeast Asia, setting a new standard for luxury retail in the heart of Bangkok.