Hermes Kicks Off the Festive Season with Whimsical "Ho ho horse" Campaign
The iconic French luxury house introduces a magical holiday narrative centered around a flying horse.
Luxury fashion house Hermes has officially launched its enchanting holiday campaign, titled "Ho ho horse." The initiative signals the start of the winter season with a focus on fantasy and joy. The campaign’s creative direction aims to capture the magic of the holidays through the brand’s distinctive artistic lens.
A Magical Cast of Characters
Central to the Hermes holiday campaign is the mythical Pegasus, a winged horse, accompanied by a group of charming friends. This whimsical ensemble creates a narrative that moves beyond traditional festive imagery, instead building a unique and dreamlike winter wonderland. The choice of Pegasus aligns with the brand's historical equestrian roots while introducing a element of fantasy.
Focus on Festive Accessories and Gifting
The campaign prominently showcases a selection of Hermes accessories, suggesting a strong emphasis on holiday gifting. From signature silk scarves and fine leather goods to jewelry and homeware, the products are presented as ideal presents for the discerning shopper. The festive theme is designed to inspire customers and highlight the brand’s extensive range of luxury items.
- Signature Silk Scarves
- Fine Leather Goods
- Elegant Jewelry Pieces
- Luxurious Homeware Accents
By launching the "Ho ho horse" initiative, Hermes effectively sets a tone of sophisticated celebration for the upcoming holidays, blending its heritage with a touch of playful magic to engage its global audience.
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