JungKook Captures Chanel's Fragrance Legacy in Paris
Historic Ritz Paris Suite Serves as Backdrop for Star- Studded Shoot
Global superstar JungKook of BTS is the face of a new Chanel Beauty campaign, photographed at the iconic Ritz Paris. The shoot took place in the very suite where Gabrielle Chanel herself lived, creating a powerful link between the brand's storied past and its modern presence.
The Birthplace of Chanel N°5
The campaign was set in the suite overlooking Place Vendôme, a location steeped in Chanel fragrance history. It was in this same space over a century ago that Gabrielle Chanel designed the iconic octagonal bottle cap for Chanel N°5. The imagery captures JungKook immersed in the enduring legacy of the Parisian fashion house.
A Showcase of Iconic Chanel Fragrances
The photoshoot featured a selection of the brand's most celebrated perfumes, highlighting their contemporary appeal. The Chanel perfume lineup included both classic and modern favorites.
- N°5 Eau de Parfum
- Bleu de Chanel Eau de Parfum
- Chance Eau de Parfum
- Égoïste Eau de Toilette
- Les Exclusifs de Chanel 1957
- Les Exclusifs de Chanel Gardénia
- N°19 Poudre Eau de Parfum
This campaign reinforces Chanel Beauty's connection to its heritage while showcasing its relevance to a new generation through the influence of K
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