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MOA_ent Announces the Debut of Virtual Girl Group HARU


New Group Follows the Success of Honey Rush


The virtual K

  • Pop entertainment company MOA_ent has officially announced its second girl group, named HARU. The announcement, made in December 2024, signals the agency's continued expansion within the virtual idol landscape. HARU follows the debut of the agency's first group, honeyrush_official, and is described with the slogan "Moments of alwaysness."


    • Auditions Open for New Virtual Idol Talent


    Coinciding with the group reveal, MOA_ent has opened a new round of auditions for aspiring talents. The agency specializes in creating "fake K

  • Pop" groups, producing professional content including cover performances. This model leverages virtual avatars and online platforms to build a global fanbase without the members' physical faces being the primary focus.


    • The Growing Trend of Virtual K
  • Pop Agencies


    • Virtual K

  • Pop agencies like MOA_ent are utilizing social media algorithms to gain visibility. Their strategy involves producing high-quality cover dances and music videos to attract support from international K-Pop fans. This approach allows them to operate within the K-Pop industry ecosystem while distinguishing themselves from traditional entertainment companies.



    • Focus on professional cover performances

    • Utilization of social media reels and trends

    • Engagement with a global online audience