On Expands Retail Footprint with New Bangkok Flagship Store
The Swiss sportswear brand On has officially opened a new flagship store at the One Bangkok district. This strategic expansion, executed in partnership with Gill Capital, introduces a unique retail concept centered around active lifestyles.
A New Hub for Runners and Athletes
The new location, operating under the "Concrete Textures, Running Spirit" concept, is more than just a retail space. It is designed as a community hub for runners and fitness enthusiasts, featuring interactive zones and a comprehensive product range.
- Running & Training: Gear for dedicated runners and general fitness.
- All Day & Tennis: Apparel for all
- day wear and specific sports like tennis.
- Kids Collection: Activewear designed for younger athletes.
- Helion HF superfoam cushioning.
- A carbon fiber Speedboard for propulsion.
- Engineered for maximum responsiveness and speed.
- edition run, sold exclusively at the new On Store One Bangkok location.
Exclusive Launch of the Cloudboom Strike LS
A major highlight of the store's opening is the exclusive launch of the Cloudboom Strike LS running shoe. This is the first On model to utilize the innovative LightSpray technology.
The shoe is exceptionally lightweight at just 170 grams and integrates key performance features:
The Cloudboom Strike LS will be available in a limited
Building a Community Around Movement
Beyond selling products, the flagship store aims to foster a dynamic community for fitness enthusiasts. On plans to host regular events and activities, reinforcing its brand philosophy that connects innovation, movement, and people.
This approach solidifies On's commitment to engaging directly with its customer base and creating a destination for athletic inspiration in Bangkok.
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