Saint Laurent's New Snow Edition: A Captivating Winter Campaign
Creative Director Anthony Vaccarello and Photographer Henrik Purienne Collaborate for Striking Imagery
French fashion house Saint Laurent has launched a new campaign titled "Snow Edition," showcasing the brand's latest winter collection. The project is a creative collaboration between the brand's Creative Director, Anthony Vaccarello, and renowned photographer Henrik Purienne, known for his distinct aesthetic.
The Vision Behind the Snow Edition Campaign
The "Snow Edition" campaign focuses on presenting Saint Laurent's sophisticated winter wear in a fresh, compelling light. Under the direction of Anthony Vaccarello, the collection is interpreted through the lens of Purienne, whose photography often blends sensuality with a candid, cinematic quality.
Key Elements of the Collaboration
This high
- profile partnership highlights several key aspects of the brand's current strategy.
- Creative Direction: Anthony Vaccarello continues to define the modern Saint Laurent woman and man with his sharp, elegant designs.
- Photographic Style: Henrik Purienne’s signature visual style brings an intimate and atmospheric feel to the winter collection.
- Brand Identity: The campaign reinforces the core Yves Saint Laurent identity of timeless luxury with a contemporary edge.
The release of the "Snow Edition" campaign solidifies Saint Laurent's position at the forefront of fashion imagery, merging high fashion with artistic photography to create a powerful seasonal statement.
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