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Koton Partners with Champion Freediver for Eco
  • Conscious Fashion Line


Suya Saygı Collection Emphasizes Water Conservation and Sustainable Production


Turkish fashion brand Koton has unveiled its latest collaborative effort, the "Suya Saygı" (Respect for Water) collection, created in partnership with world

  • renowned national freediver Şahika Ercümen. The new line, set for the Autumn-Winter 2025/26 season, continues the brand's commitment to drawing inspiration from nature.


    • The core philosophy of the Suya Saygı collection is its dedication to sustainable production techniques. Each piece is brought to life using environmentally responsible methods, underscoring a powerful message about the critical importance of water conservation.


    Inspired by Nature, Built for the Future


    The collection's design ethos is deeply rooted in the natural world, a theme consistently championed by both Koton and Şahika Ercümen. As a record

  • holding freediver and United Nations Development Programme (UNDP) Sustainable Development Goals Advocate, Ercümen brings authentic environmental credibility to the fashion project.


    • Key features of the Suya Saygı initiative include:



    • Utilization of eco
    • friendly materials and processes.

    • A strong focus on raising awareness for water preservation.

    • Seamlessly integrating sustainability into contemporary fashion trends for the upcoming season.