BTS's Jung Kook Dives into the World of High Fashion Perfumery
An Exclusive Visit to the Heart of Chanel Fragrance Creation
Global superstar Jung Kook of BTS has embarked on a unique journey into the world of luxury scent creation. As a global ambassador for Chanel Beauty, his recent visit to the iconic Chanel perfume laboratory offered an intimate look at the brand's creative core. This experience highlights the deep connection between artistry in music and the meticulous craft of perfumery.
Inside the Chanel Fragrance Laboratory
The Chanel perfume laboratory is the brand's epicenter of innovation, housing the workspace of master perfumer Olivier Polge and his team of researchers. It is here that Chanel's legendary scents are conceived and refined. For Jung Kook, this visit was a pilgrimage to the very source of the fragrances he represents, underscoring his role beyond that of a mere endorser.
The Meeting of Two Artists: Jung Kook and Olivier Polge
The encounter between the K
- pop idol and the renowned nose, Olivier Polge, marks a significant moment for the fashion house. Their collaboration symbolizes a bridge between contemporary pop culture and timeless Chanel Beauty heritage. This meeting is portrayed as the beginning of a new chapter, exploring both the present and future of Chanel's olfactory offerings.
- Exclusive access to the working atelier and research facilities.
- A discussion on the artistic parallels between music and perfume composition.
- A shared vision for innovating within the realm of luxury beauty.
The visit emphasized that creating a Chanel fragrance is an act of artistic creation and style invention. Key elements of the experience include:
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